Jakob Maul

The Missing Link.

Technology projects only succeed when people, organisation and technology are led effectively. After two decades leading technology projects myself, I now advise leaders at exactly that triangle of impact: people, organisation, technology.

Executive CoachingOrganisational DevelopmentProject AdvisorySolution Design
The Starting Point

What AI Exposes

AI is the catalyst. It forces fast responses and exposes who has the foundation for them: a sound organisation, reliable data, clear decision paths, clear mandates and room to act, good leadership.

This is not a side note. It is the basis for succeeding with AI.

The Triangle of Impact

What Matters

Three sides carry every technology project: people, organisation, technology. Remove one and it shows immediately.

01
Without People
When technology and organisation work but people are forgotten, you get a product that users — customers and internal users alike — reject and, at worst, boycott.
02
Without Organisation
When people are on board and the technology works but the organisation is missing, the project ends in chaos.
03
Without Technology
When people and organisation are right but technology is left out, it simply does not work in the end — endless bugs, integration problems and error cycles.
The Fourth Factor

Leadership Holds It Together

Above the three sides sits a fourth factor: leadership. It connects what would otherwise stand side by side, and helps decide whether good technology and good organisation actually create impact.

That leadership matters in change is nothing new. What is new is the pace AI forces. That makes leadership matter even more. It has a direct influence on whether an organisation succeeds.

Free Download

Position Paper: Effective Leadership

My position paper explains why leadership decides between success and failure in technology-driven organisations, and what you can do about it concretely. Across 25 pages: why psychological safety is the most underrated lever, and how to put Positive Leadership into everyday practice. It builds on the research into positive psychology in organisations by Dr Markus Ebner at the University of Vienna, from which the PERMA-Lead model emerged. We frame case studies from that research, and I show what modern leadership can learn from them.

Enter your email, get the position paper as a PDF. After that I write to you now and then about what occupies me in positive leadership, technology and organisations. Don't like it? One click and you're out.

White Paper

Positive Leadership

Psychological safety as the underrated lever — and how Positive Leadership works in daily practice.
25 pages PDF

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Contact

Find the Missing Link.

Enquiries for Q4 2026.
Vienna · Zurich
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+43 676 300 94 95